Sports have taken on a significant role in entertainment, education, and careers today, thus becoming an indispensable part of popular culture. Sportspersons are becoming quite influential, especially among youth and school students. As a result, proficient athletes have been put in the spotlight. Whether we like it or not, experienced athletes have become role models for kids and teenagers. With excellent aptitudes and abilities, sportspersons are worthy of regard in this matter. However, it is important to distinguish and choose the right role model for kids, as it can also significantly reflect and impact a society’s culture and values at large.
What makes a good role model?
Sports advance well-being, giving kids an opportunity to be dynamic and social. The lessons learned in sports can be applied throughout life. Children who play sports are seen to perform way better in their academics and social connections than other kids. At a young age, children are particularly sensitive to how grown-ups form and maintain social relationships. They look up to adults to model their behavior. Since we want our kids to live a good life, we expect an athlete to be a significant part of the demonstration. But it’s not the same in the real world anymore. Let us first try to understand what a good role model should be.
Traits of a good role model
- A good role model is enthusiastic. They enjoy and feel energized by their work. An excellent athletic role model is also a great person who values sportsmanship and humility. They commit to carrying on dependably in a way that reflects their keenness.
- They have a benevolent mission. A good role model is dynamic in their community. They utilize their position of impact to have a positive effect.
- A good athlete advances well-being and shows it. They appear to have fun while balancing a nutritious and highly prepared way of life.
- They energize a solid relationship between instruction and physical movement.
Why are athletes now more exceptional role models than ever?
Athletes have gotten to be much more than just sportspeople today. From world-famous footballers to sprinters, swimmers, and skateboarders who prepare for a long time to win gold at the Olympics, each of them has a story to tell. And, more than ever, these dynamic heroes are utilizing their voices to assist in challenging segregation and battling treachery worldwide.
For children, athletes act as role models that motivate them to accept that dreams can come true and persuade them to lead a solid, cheerful life. To assist with this, essential supply retailers can advance loyalty programs that adjust to these driving figures and advocate a sound way of life.
Encouraging healthy habits in kids with athlete-inspired loyalty campaigns
It is seen that adolescents who idolize athletes are likely to lead more active lives. Attempting to dribble like Messi or burn down the track like Bolt makes a difference in their well-being. In a world where body inspiration is vital, athletes assist adolescents in learning that healthy doesn’t mean lean, and great well-being is overall balance. Reports indicate that self-esteem is expanded with support in sports, with youngsters who participate in two or more sports having a 10% higher self-esteem than teenagers who don’t play any. A dynamic way of life makes a difference in helping kids become more confident, leading to superior performance at school and in social settings.
How athlete-led loyalty programs benefit retail businesses
Athlete-led loyalty programs benefit not only kids but companies too. Loyalty programs assist retailers in bringing delight to families through education and entertainment. It may be a superior way to help strengthen one’s brand’s advancement of good well-being and new nourishment products to a campaign centered on an athlete’s message.
Besides, one should not disregard the four critical focal points of loyalty programs, which are:
- Helping general store promotion methodology
- Increasing brand reputation
- Delivering ROI: Driving up footfall and deals
- To sustain better relationships with your clients
Effective campaigns empower kids to eat soundly, utilizing football players’ favorite formulas and fun actualities related to football and sustenance. It motivates kids to realize their dreams and teaches them about sports and the Olympic and Paralympic diversions.
Hence, sports role models can be good icons for youth to look up to. However, one needs to distinguish who they choose as their role model. Youngsters should ensure that they are not indulging themselves in mere idolatry. Instead, youth should try to imbibe specific values from their favorite athletes and sportspeople and not follow them blindly.
